Hey, I’m Sumukh. A curiously wandering through space and time. During college, I built an ecommerce business, that allowed me to generate surplus cash to invest in ethereum & bitcoin. Then went on to team up and build a decentralised exchange called ezether. Parallely, I was investing through firstprinciples.vc and understood a lot about venture and technology startups. We went onto incubate and build shvasa.com.

I’m now working on building and scaling d2c e-commerce brands as part of a rollup firm.

Foundational belief systems/ mental models I live by

"Compound interest is the eighth wonder of the world. He who understands it, earns it; he who doesn't, pays it." - Einstein

"Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else; you are the one who gets burned." - Buddha

"A fit body, a calm mind, a house full of love. These things cannot be bought - they must be earned."- Naval

“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.” - Steve Jobs

This dance is the joy of existence - Rumi

A river cuts through rock, not because of its power but because of its persistence. - Jim Watkins

Generative AI


Breath (the importance)

Remote work


Product development



Deep quotes

Entrepreneurship & Products

Impact on financial markets of more efficient securitization

Summary of Feel Good Productivity

Shower thoughts

"Upanishads were basically open source philosophy"


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